Email verification provides a cornucopia of benefits. Among other things, it puts money in your pocket and protects your reputation. Here are five reasons why email verification is important.
1) Protects Your Sender Reputation
“You can’t unscramble an egg.” That’s a popular idiom. It implies that once something is done, it can’t be easily undone. That’s certainly true when it comes to your sender reputation. Once your sender reputation is damaged, it’s hard to recover. In this situation, time is the great healer. There isn’t a robust, sure-fire remedy to repair an email sender reputation that’s been damaged. That’s trouble for your bottom line, for your cash flow. Every day you’re waiting, is a day that you’re leaving money on the table.
Email verification assists your bank book. First of all, email marketing offers huge returns. Marketers say it has a ROI of 4300%. Naturally, the more people that receive your emails, the more revenue you’ll pull in. Good email hygiene means more inbox deliveries and more cash.
3) Decrease Costs
Email marketers work with ESP’s like Mailchimp, Aweber, GetResponse, and others. These are the major players in the ESP world. Mailchimp has over 15 million users, and these users send over 1 billion emails every day. How do these companies charge? Let’s take a look at Mailchimp’s pricing index.
- Up to 500 subs- $10
- Up to 1,000 subs- $15
- Up to 2,500 subs- $30
- Up to 5,000 subs- $50
- Up to 10,000 subs- $75
As you can see, it’s standard for ESP’s to charge per subscribers. The ESP’s gives you unlimited sends to a select number of subscribers. A smaller, more targeted list saves you money. Email verification helps you stockpile your cash, instead of giving it to the ESP’s.
4) Better Data
John Dryden was an English poet. He has a quote that is popular with data scientists right now. Dryden mused, “He who would search for pearls, must dive below.”
How does that apply to email verification? The pearls are useful segments of data, the information that will make you money. To get good data, you need wisdom and awareness. A practical way of applying those virtues is to delete obsolete inputs from your database.
Let’s take a practical look at a typical email list. What happens when you send to an inactive account? They won’t open your email, no matter what. That means it’s tough to test your headlines. Why aren’t you reaching the industry-standard open rate? Is it because your copy is subpar? Or is it because your email list is messy?
5) Lower Your Bounce Rate
The bounce rate is one of the most common elements that ISP’s and ESP’s look at. Spammers are connected with notoriously high bounce rates. Elevated bounce rates and spammers go together like peanut butter and jelly. Therefore, if you have a high bounce rate, you’ll look like a spammer. Bounces happen when you have undeliverable email addresses on your list. Email verification will delete hard (and in some cases soft) bounces.